For Farmers Range - Morrisons Farming

Milk For Farmers

In October 2015 we launched For Farmers and became the first UK retailer to create a range where part of the retail price of the products goes directly back to farmers. Some of their stories can be found here.

Milk For Farmers was first in the range and a 4 pint bottle is 23 pence more than our own label standard milk, equivalent to around 10 pence per litre. We pass 100% of this premium to Arla, the farmer-owned cooperative which supplies the milk for distribution among our aligned UK Morrisons farmers. The option is also available for cream, with around 10p / pot going directly to the farmers who supply us.

Milk For Farmers Cheese is 34 pence more than our standard own label cheddar, which is equivalent to an extra 10 pence per litre for the milk used to make the cheese, all of which goes back to the British farmers who supply the milk to our supplier Lactalis McClelland.

For Farmers has been popular with customers and our suppliers and after listening to their comments the range was extended to include cream and butter.

The For Farmers range now includes:

  • Milk for Farmers Whole milk in 2 and 4 pint bottles
  • Milk for Farmers Semi Skimmed milk in 2 and 4 pint bottles
  • Milk For Farmers Skimmed milk as 4 pint bottle
  • Milk For Farmers Mature and Extra Mature cheese in 350g blocks
  • Cream For Farmers Single and Double cream in 300ml pots

We have committed to publishing For Farmers sales information at regular intervals so customers can see how their purchase is helping to support our farmers.

Milk For Farmers Performance

Performance between Nov 2021 - April 2022

Milk & Cream: 12,501,827 litres of milk and 599,186 pots of cream sold. This generated £1,338,498 extra money for Arla farmers in the UK. 

Cheese: 119,991 blocks of cheese sold. This generated £6,198 extra money for Lactalis and First Milk farmers.

Eggs: 682,520 packs of 12 eggs sold. This generated £81,902 extra money for Chippindale eggs producers.

Overall Performance to 30 April 2022

Since October 2015 the For Farmers range has generated £22,378,671 of extra income for farmers. 

Since August 2017 the For Farmers range has generated £14,111,654 of extra income for UK farmers.


Eggs For Farmers

The latest product to be added to the For Farmers range in 2020 is 12 packs of medium eggs, under the fresh brand name ‘Chuckle Eggs’, which sits on our shelves alongside our other free range egg packs.

This range enables customers to choose to support the environment, hen welfare  and our farmers who look after the two. Hens supplying eggs to our ‘Chuckle Egg’ range have the freedom to range outside whenever they want, they also have woodland ranges and bee friendly flower strips. Your money will help farmers invest in these environmental initiatives which in turn provides hens with a high welfare environment.

Click here to find out more about our egg producers.