24 Hours in Farming - Morrisons Farming

Join the nation on social media with #farm24 from 5am on 8th August 2024 for 24 hours in Great British farming. 

With a previous audience reach of more than 112 million, #farm24 is the agricultural industry’s biggest social media campaign - and we want to make this one the biggest yet!


We have sponsored this event, run by the Farmers Guardian, since its launch in 2015. Each year, British farmers are encouraged to take to social media for one day to post pictures, videos and text to show and explain the work they are doing that day. The aim is to show consumers the vast extent of the effort and care which goes into producing the food they eat.

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Farmers and supporters can post on any platform using the hashtag #farm24, and we encourage them to post numerous times throughout the day with updates about what they are doing.

It isn't just for farmers, but foodies too! Show off your Great British produce meals on social media with the hashtag #farm24, and click here to show your support!

You can also follow the events and stories of the day through our social media pages on Facebook, Instagram and Twitter; just search for Morrisons.