The unprecedented events of the Covid-19 outbreak have been devastating for many people in the agriculture industry. As British farming's largest supermarket customer, at Morrisons we are doing everything we can to support our farmers, and have been sourcing 100% of our own brand fresh meat, milk and eggs from British farmers for generations.
In reaction to the pressures felt by our suppliers during these uncertain times, we have taken several steps to ensure we are doing all we can to support the British agricultural industry.
As Britain's biggest foodmaker, we want to be there to support the smaller foodmakers, farmers and businesses that supply us. So, from the 13 March 2020, we have paid all of our small suppliers (defined as firms with a turnover of up to £1million) immediately to help them weather any difficulties they may face.
5% Discount Offer:
As a thank you to our farming suppliers for everything they do, from 23 April 2020 until 30 September 2020, 2,700 of our farmer suppliers will be eligible for 5% discount on their shopping from Morrisons. If you are eligible for this discount, you will be receiving a letter and instructions on how to access this discount in the post soon.
Opening BBQ and Steak Bars, BBQ and Fish Bars:
In recent weeks, meat and fish producers have been unable to sell certain products, including high quality steak, joints, whole fish and shellfish, that might have been destined for cafes and restaurants. Our 'BBQ and Steak Bar and 'BBQ and Seafood Bar' will offer a wider selection of steaks, joints and seafood to our customers.
Following the successful launch of our Essentials Food Box, we have now also launched specific boxes packed with our own brand Meat and Fish ranges. We are also proud to launch our British Food Box, containing some products from our For Farmers range. £1 from each British Food Box sale will be donated to British Farming Charities via The Prince's Countryside Fund. Visit our Food Box website for more details.
We wrapped a 'Thank You to British Farmers' advert around The Sun newspaper as a way of raising awareness of the great work being done by British farmers to feed the nation.
Available Help and Support:
If you are struggling or want some advice on how to cope during these trying times, there are organisations ready to help and support you.
- The Prince's Countryside Fund are accepting applications for emergency grants. Click here to visit their website for more information.
- The Farming Help Partnership has been set up to support farmers in need of guidance and support. Click here for more information, or call them on 03000 111 999.
- If you or anyone you know in the farming community are struggling with mental health and resilience,Yellow Wellies are here to support you. Visit their website for details on how to contact them.