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Our Farmers Beef

Beef Farmers - Morrisons Farming

Beef And The Shorthorn Story

Our buyers source cattle directly from breeder/finisher and finisher farms across the UK and produced to Red Tractor standards*.

To help animal health management, we encourage all beef producers to be part of an active BVD eradication scheme and to manage lameness in their herds. We are also carrying out research and practical training into the factors on farm which affect eating quality of the meat we buy.

*includes Quality Meat Scotland produced stock

Shorthorn Beef

The beef from the Shorthorn breed is well known for its fantastic quality and texture delivering well marbled fat throughout the muscle to give a greater depth of flavour and tenderness. The Morrisons’ Shorthorn rib-eye steak won ‘Gold’ at the World Steak Awards in 2018 taking it to be among the best steak cuts in the world click here to read more on this. 

We have worked with Beef Shorthorn Society since 2010 to grow the breed and generate a sustainable partnership - it’s now Britain’s fastest growing beef breed. Cattle on the scheme have to be finished on a high grain diet, on farm assured holdings with excellent standards of animal welfare.

 

Paul Coates has been breeding Beef Shorthorns in a working partnership with Woodhead Brothers and Morrisons on his farm in Cumbria since 2015. Paul breeds commercial crossing bulls as sires for the Morrisons Shorthorn Beef Scheme as well as breeding top quality heifers looking at future genetics to ensure sustainability in the Shorthorn breed.

Click here to learn more about our Shorthorn Beef

Dairy Beef

Our Dairy Beef programme at Morrisons was set up in 2009 with Buitelaar International, and produces consistently high quality cattle in even batches, which allows for a higher efficiency within rearing, finishing and processing.

Buitelaar have recently won a Compassion in World Farming award for the dairy beef scheme, which you can read more about here.

Dairy farmers from across the country deliver their continental dairy bred calves to one of four Buitelaar collection centres on a weekly basis. Calves are kept on one of the dedicated calf rearing units until they reach a minimum weight of 140kg. They are then vaccinated and sold to Morrisons’ beef finishers at a fixed price with an underwritten finished base price and prepayment available where required.

Click here to learn more about our Dairy Beef